Kuro Roasted Tea Classic Roast Hojicha Powder from Japan
Made with roasted green tea leaves from Fukuoka Prefecture, Japan. Lightly roasted green tea that’s slightly nutty with mellow tea fragrance. Almost caffeine-free, enjoy hojicha at any time of the day.
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Made in Japan
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Ceremonial Grade
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"I have tried more than 10 brands but I always go back to Naoki Matcha.”
Why we made this
Hojicha is Japanese roasted green tea and is widely popular in Japan for its smoky flavour and extremely low caffeine content. This makes a great choice for making lattes, cakes, and hojicha flavoured confectionaries.
Essential information
Origin: Fukuoka, Japan
Tasting Notes: Nutty, mellow
Serving Size: 2 grams (1 tsp)
How to enjoy
Use this matcha to make lattes, cakes, and other flavoured confectionaries.
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#1 Best selling matcha on Lazada and Shopee in Singapore and serving more than 200,000 matcha fans in USA, UK and Singapore annually
Make matcha your new morning ritual
Matcha is one of the few foods with meaningful amounts of L-theanine, an amino acid which helps to relax the mind and body, while boosting your focus.
Coupled with the small amount of caffeine in matcha, you experience a steady boost that provides focused energy for several hours without the typical jitters or caffeine crash you get with coffee.
Make matcha at home like a pro
Unlike other beverages, it is possible to make professional grade matcha creations with very simple tools. Browse our (growing) library of recipes and guides and you will see that making matcha at home can be both economical and convenient.
If you run into difficulty, we are only a DM or email away and are happy to provide further guidance.
Japanese quality since 1191
Not all matcha is made equal, and that’s why we spent years building relationships with some of the best tea estates, processing plants and tea masters in Japan so that we have access to some of the best tasting matcha around.
Simple matcha recipes you can make at home
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