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Our Story

How we became your trusted source for authentic Japanese matcha.

The Beginning

In 2015, matcha experienced a sudden explosion of popularity. Companies marketed it as some sort of superfood health product. Unfortunately, matcha is not strictly regulated, and there are no particular standards that determine whether a seller can market a matcha as “ceremonial”  or “culinary” grade.

A Single Matcha

Back then, we decided to change that by offering a competitive, versatile grade of matcha. This would allow people to enjoy it in as many ways as possible. Those efforts paid off, and today our mission has expanded. We want to help customers enjoy traditional and non-traditional ways of preparing matcha. We want to help consumers make better-informed purchasing decisions. We want to share the matcha knowledge we’ve since accumulated.

Matcha from all around Japan

After many years, we now enjoy close ties to our growing network of Japanese tea estates, processing factories and blending experts. They hail from different tea growing regions of Japan, and we rely on these relationships to give you high quality matcha at competitive prices.


Today, we’ve grown past our single versatile blend and now offer a wider (and growing) range of matcha blends. Try a blend of matcha based on how its flavors are described, rather than its advertised grade. You will surely enjoy matcha this way.

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