Experience delicious matcha from Japan
Not all matcha is made equal, and that’s why we spent years building relationships with tea estates, processing plants and tea masters in Japan so that we have access to some of the best tasting matcha around.
As seen on
Serving more than 200,000 matcha fans in 🇺🇸🇸🇬🇬🇧 each year
4.9/5 ⭐ over >25,000+ Reviews
Our Bestsellers
What is matcha?
Matcha is shade-grown green tea from Japan that’s ground into powder, and can be used to make incredible tea, lattes and baked goods.
Why should you drink matcha?
It is full of antioxidants, has a bit of caffeine and packed with amino acids like L-theanine due to the shading process. Together, these ingredients work to provide you with a calm, zen-like energy boost that can last for hours.
How we are different
Not all matcha is equal.
We find the good stuff in the nooks and crannies of Japan, leaving you with a selection of the best-tasting matcha at each price point.
Whether you’re a matcha enthusiast or just simply into matcha lattes, we will have something for you.
Learn more
Choose the Best Matcha Blend
Different types of matcha can taste very different. The ‘best’ matcha depends on what you’re looking for, and we definitely have a type of matcha for you.
Since 2016
What tea bloggers are saying about us
@ Grassy Notes
As a traditional usucha preparation, the umami and vegetal notes are closely linked and can be difficult to tell apart, but the finish is long and this is where the umami becomes more pronounced.
The umami is strong and unlike any matcha I've tasted before.
Daniela @ Teacachai
For those who specifically ask for good matcha on Amazon, go for Naoki. It's hard to find good matcha there in between so much "matcha noise" and cheap quality ones.
Nicole @ Tea For Me Please
Naoki Matcha has quickly become one of my favorite matcha vendors since I discovered them last year.
They are one of the few companies selling matcha on Amazon that I would actually buy from.
Ricardo @ My Japanese Green Tea Blog
It is very creamy, and has a good eumami taste. But its nevertheless sweet and has a long aftertaste.
Of course, it isn't bitter at all. I consider it to be a very smooth matcha. It's hard for me to explain but the taste is quite original.
Shop by Category
Tag us at @naokimatcha
Share your Matcha Experience
