KIND WORDS OVER THE YEARS
A note from the Naoki Team
THANK YOU FOR TEN YEARS.
Hello, we’re Naoki Matcha. We make good matcha at an honest price, without the fuss. And this year, we turn ten.
What started in 2016 as two friends with one blend has grown into a community of 800,000 matcha drinkers across the US, Australia, Asia and Europe. Every tin, review and recommendation has helped bring us here.
Tenth Harvest is our thank-you, shaped by ten years of your feedback and the tea partners in Japan who make it all possible.
OUR 10TH ANNIVERSARY MATCHA
MEET TENTH HARVEST
Tenth Harvest is a distinctive Uji matcha, blended by Mrs O from leaves we chose together at auction. Limited to just 200 tins in Singapore, this is a one-time release.
- Origin
- Uji, Kyoto
- Blended by
- Mrs O, trained under a recently retired tea master
- Harvest
- Spring 2026
- Cultivar
- Okumidori & Saemidori
- Tasting notes
- Chestnut & buttered greens
- Quantity
- 200 tins for Singapore, one-time release
EARLY ACCESS GIFT
Free bamboo whisk with early purchase
Sign up for early access to Tenth Harvest, our special 10th anniversary release. Purchase the matcha for a chance to receive a complimentary bamboo whisk with your order.
WHO MADE IT
WE'RE TEN. THAT'S YOUNG IN UJI.
Uji, in Kyoto Prefecture, has grown tea for centuries. So, for Tenth Harvest, we wanted to honour that heritage by working with someone who knows it well.
We worked with Mrs O, a younger tea blender from Uji who has spent many years learning from a recently retired tea master, now in his 80s.
THE TASTE
We told Mrs. O the cup we wanted. She tasted and adjusted with us until it was right.
THE AUCTION
In Spring 2026, we bought the raw leaf together at auction.
THE BLEND
She blended it and saw it through processing into the powder in this tin.
HOW THE AUCTION WORKS
"An auction gives us the chance to choose the tencha lots that speak to us most. That's where a truly special matcha begins."
Mrs O, tea blender, Uji
CHAPTER ONE
Two Friends, One Blend
Naoki began in Singapore with two childhood friends, 10kg of matcha and a simple idea: good matcha, made easy for everyone to enjoy. We sold out in less than a year.
CHAPTER TWO
When Matcha Became A Word Everyone Knew
As matcha grew in popularity, more people found us through Amazon US, Shopee Singapore and our own site. We grew our range with new releases like Fragrant Yame Blend, shaped by taste tests and feedback from our community.
CHAPTER THREE
The Boom And The Shortage
Then matcha demand surged worldwide. Shelves emptied and prices climbed. Through the 2025 shortage, we kept around 9 in 10 of our matchas in stock, with minimal price increases. Our promise remained the same: good, honest matcha at fair prices. That year, more cafés began serving Naoki, and many keep coming back.
CHAPTER FOUR
Where we are now
Ten years in, we've grown into a 20-person team across Singapore and Japan, now best-selling on Amazon US and Shopee Singapore. But there's still more we want to create with you.
From Superior Blend, to Chiran Harvest, and now, Tenth Harvest. As your palates have grown, so have we, bringing you rarer matcha we couldn't reach for when we first started.
Some of the people we've met along the way
With thanks, the Naoki Matcha team
Questions
Simply sign up for early access with your email. When you purchase Tenth Harvest during the early access period, you’ll also receive a complimentary bamboo whisk with your matcha order.
27 November 2026. Everyone on the list gets access 72 hours before the public.
Mrs O, a tea blender from Uji who trained for many years under a recently retired tea master. We worked with her on the taste and bought the leaf together at auction. Then she blended and processed it.
200 tins for Singapore. Once they're gone, they're gone.
We will share the price in the launch email, so keep an eye on your inbox!
Not at all. Entering your email simply means you'll be the first to hear about the release. There's no obligation to buy if you change your mind.
Rarely: Tenth Harvest updates, then future Naoki launches. [Confirm cadence]